The question “Is Adidas still selling Yeezy?” has been on the minds of sneaker enthusiasts and fashion followers since the high-profile split between the sportswear giant and designer Kanye West, also known as Ye. In short, no, Adidas is not currently selling new Yeezy products. The partnership officially ended in late 2022, and while remaining inventory was liquidated in 2023, production has ceased. This article explores the timeline, reasons, and current status behind the answer to “Is Adidas still selling Yeezy?”
What Was the Adidas-Yeezy Collaboration?
The Adidas-Yeezy partnership launched in 2015, blending streetwear aesthetics with athletic performance. Yeezy designs, including popular models like the Yeezy Boost 350 and Yeezy Foam Runner, quickly became cultural icons. The collaboration generated billions in revenue for Adidas, with releases often selling out instantly due to limited supply and high demand.
Key features included innovative Primeknit uppers, Boost cushioning, and unconventional silhouettes that appealed to both athletes and fashion-forward consumers. At its peak, Yeezy accounted for a significant portion of Adidas’s footwear sales, making “Is Adidas still selling Yeezy?” a natural question as rumors of tension surfaced.
Why Did Adidas End the Yeezy Partnership?
The dissolution stemmed from a series of public controversies involving Kanye West. In October 2022, his antisemitic remarks and other inflammatory statements led to widespread backlash. Adidas, citing violations of the partnership agreement, terminated the deal on October 25, 2022. This decision followed similar moves by other brands distancing themselves from the designer.
Prior to the split, there were creative differences and supply chain issues, but the controversies were the tipping point. Adidas stated the partnership had “no place for hate speech,” emphasizing their values. This event directly ties into why the answer to “Is Adidas still selling Yeezy?” is no today.
When Did Adidas Stop Designing and Producing Yeezy Items?
Production halted immediately after the October 2022 announcement. Adidas confirmed no future Yeezy projects would proceed, ending years of hyped releases. Existing designs in the pipeline were scrapped, shifting focus to other in-house lines like Ultraboost and Stan Smith.
By early 2023, the company began planning for unsold inventory, estimated at around 1 billion euros in value. This rapid pivot underscores the finality of the split, confirming Adidas is not still selling Yeezy as part of ongoing operations.
Did Adidas Sell Remaining Yeezy Stock?
Yes, in a surprising move, Adidas released batches of leftover Yeezy inventory starting in May 2023. These were existing products from before the split, sold through their own channels without additional production or profit margin. The goal was to break even on the estimated 1.2 billion euros in unsold goods.
Sales occurred in waves throughout 2023, with simple product pages listing items at standard prices. By August 2023, Adidas reported recouping costs without donating or destroying stock. However, these were one-time clearances, not a resumption of sales, so “Is Adidas still selling Yeezy?” now firmly answers no for current or future stock.
Where Are Yeezy Products Available Now?
Post-clearance, Yeezy items primarily appear on secondary markets like resale platforms or authorized dealers with remaining old stock. Kanye West has pursued independent releases under his Yeezy brand, including new Foam Runners and slides, but these are separate from Adidas.
Adidas has not replenished Yeezy shelves, redirecting efforts to sustainable and inclusive lines. Consumers seeking authentic pairs must navigate resale dynamics, where prices fluctuate based on rarity and demand.
Has Adidas Made Any Statements on Future Yeezy Sales?
Adidas executives, including CEO Bjørn Gulden, have repeatedly stated there are no plans to revive the partnership. In earnings calls, they’ve highlighted the financial recovery from the inventory sales and a focus on core brands. Gulden even noted positive customer reactions to the Yeezy releases in 2023, but emphasized no ongoing commitment.
Rumors occasionally surface due to Yeezy’s enduring popularity, but official communications confirm the chapter is closed. This clarity helps answer “Is Adidas still selling Yeezy?” without ambiguity.
What Are Common Misconceptions About Adidas and Yeezy?
One misconception is that Adidas destroyed Yeezy stock, but they opted for sales to minimize losses. Another is that new Yeezy designs under Adidas branding continue covertly—no evidence supports this. Some believe the split was purely financial, overlooking the ethical triggers.
Clarifying these points reinforces that Adidas is not still selling Yeezy, preventing confusion in a market rife with fakes and speculation.
Advantages and Limitations of the Yeezy Line
During its run, Yeezy excelled in comfort with Boost technology and trendsetting designs, influencing minimalist fashion. Limitations included high resale prices alienating average buyers and production delays frustrating fans.
Post-split, Adidas benefits from diversified portfolios, while Yeezy’s independent path allows creative freedom without corporate oversight.
Conclusion
To directly address “Is Adidas still selling Yeezy?”: No, the era has ended following the 2022 partnership termination, inventory clearance in 2023, and no announced revivals. The collaboration’s legacy endures in sneaker culture, but Adidas has moved forward. For the latest updates, monitoring official announcements remains key in this evolving industry.
People Also Ask
Who owns Yeezy now?
Yeezy is now fully under Kanye West’s control as an independent brand, handling its own designs and releases separate from any prior partners.
Are Yeezy shoes still popular?
Yes, Yeezy maintains strong demand on resale markets, driven by scarcity and iconic status, though availability has shifted.
Will Adidas release new Yeezy colors?
No indications exist; Adidas has ceased all Yeezy-related production and development.